The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Elektra - Ninja Assassin Game
Agency: Big Spaceship LLC / Brooklyn
Client: 20th Century Fox Category: Brand Gaming / Brand Gaming - Websites
Chicken Fight Website
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Brand Gaming / Brand Gaming - Websites
Uniroyal Fun Cup
Agency: WM Team Web : Design / Hannover
Client: Uniroyal Category: Brand Gaming / Brand Gaming - Websites
Bookmark
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: Volkswagen AG Category: Environmental Design / Environmental Design: Signage
Route 66
Agency: TBWA Singapore / Singapore
Client: MINI Category: Newspaper / Newspaper 600 Lines or Less: Single
Test drive
Agency: TBWA Singapore / Singapore
Client: MINI Category: Newspaper / Newspaper 600 Lines or Less: Single
STOPPING DISTANCE
Agency: marketforce / West Perth
Client: OFFICE OF ROAD SAFETY Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Exam Cheat Note - Use the Shine
Agency: The Jupiter Drawing Room (South Africa) / Johannesburg
Client: Reckitt Benckiser Category: Collateral Advertising / Collateral Posters: Single
CHBL*3
Agency: JWT Shanghai / Shanghai
Client: Nike Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
Pulling String
Agency: Kinetic Singapore / Singapore
Client: Pulling String Category: Direct Mail / Direct Mail: Single
Intro Guy: Psychiatrist
Agency: MTV NETWORKS / New York
Client: MTV Design Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
AFRA BEATBOXES BREATHING LIFE TO CREATE AN ORGANIC ENCHANTED FOREST
Agency: Wieden + Kennedy Tokyo / Minato-ku
Client: Wieden+Kennedy Tokyo Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
King Kong
Agency: DDB London / London
Client: Volkswagen Category: Newspaper / Newspaper Over 600 Lines: Single
STAMPS
Agency: Net#Work BBDO / Hyde Park
Client: GENERAL MOTORS Category: Newspaper / Newspaper Over 600 Lines: Single
Chicken Fight
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
For The Love Of Music
Agency: Fallon New York / New York
Client: Virgin Mobile USA Category: Consumer Radio / Consumer Radio: Campaign
Eye Chart
Agency: CC&E Advertising / Guangzhou
Client: WWF Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Wrapping
Agency: TYO Interactive Design Inc. / Tokyo
Client: World Wide Fund for Nature Japan Category: Banners / Banner - Single
Where do you see yourself?
Agency: The Martin Agency / Richmond
Client: Dick Gerdes Category: Collateral Advertising / Collateral: Self-Promotion
For The Love Of Music
Agency: Fallon New York / New York
Client: Virgin Mobile USA Category: Consumer Television / Consumer Television :30/:25 Campaign
New Order
Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg
Client: Bisley office equipment Category: Outdoor / Outdoor: Campaign
Pendulum
Agency: Fallon New York / New York
Client: TIME Magazine Category: Outdoor / Outdoor: Single
Aiwaworld
Agency: Wieden+Kennedy/Hello Design/Oceanmonsters/THE_GROOP / Culver City
Client: Aiwa Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Toshiba Presents FM Festival 2004
Agency: Dentsu / Tokyo
Client: TOSHIBA CORPORATION / TOKYO FM BROADCASTING CO., Ltd. Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Fly
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Smith & Wesson Category: Collateral Design / Point-of-Purchase and In-Store: Single
StepUpSpeakOut Radio Campaign
Agency: Archrival / Lincoln
Client: Nebraska Domestic Violence Council Category: Public Service/Political / Public Service/Political Radio: Campaign
Good Cop/Bad Cop
Agency: TAXI / Toronto
Client: Canadian Film Centre?s Worldwide Short Film Festival Category: Public Service/Political / Public Service/Political Television: Single
Love scene
Agency: TAXI / Toronto
Client: Canadian Film Centre?s Worldwide Short Film Festival Category: Public Service/Political / Public Service/Political Television: Single
W+K 12 Book of Wisdom
Agency: Wieden + Kennedy / Portland
Client: W+K 12 Category: Collateral Design / Self-Promotion - Single Only
Shine
Agency: The Jupiter Drawing Room (South Africa) / Johannesburg
Client: Reckitt Benckiser Category: Collateral Advertising / Collateral Posters: Campaign
Hope
Agency: OgilvyInteractive Brazil / São Paulo
Client: GRAACC Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
The Germanwings Realtime Screensaver
Agency: NEUE DIGITALE GmbH / Frankfurt
Client: Germanwings Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Black
Agency: He Said She Said / Hamburg
Client: Dialogue in the Dark Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Astounding Tales
Agency: Hunt Adkins / Minneapolis
Client: American Cancer Society/Blue Cross Blue Shield Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Targets
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Smith & Wesson Category: Collateral Advertising / Collateral: Self-Promotion
VIDAK 10th Anniversary Korea Visual Communication Design Festival 2004
Agency: 601Bisang / Seoul
Client: VIDAK(Visual Information Design Association of Korea) Category: Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail
The Squeeze
Agency: Ground Zero / Los Angeles
Client: ESPN/Miller Brewing Co. Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
conversegallery.com
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: Converse Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Kids on Steps
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Non-Broadcast / Non-Broadcast: Cinema
Tickets
Agency: Crispin Porter + Bogusky / Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Duffy & Partners Identity
Agency: Duffy & Partners / Minneapolis
Client: Duffy & Partners Category: Brand and Corporate Identity Design / Logo/Trademark
Frog, Water Melon, Light Bulb
Agency: CREATIVE JUICEG1 (a TBWA company) / Bangkok
Client: Tamiya Assembly Toys Category: Trade / Trade Color Full Page or Spread: Campaign
The Grampians. Space to Think.
Agency: Publicis Mojo / Melbourne
Client: Tourism Victoria Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Prison visitor
Agency: ZiG / Toronto
Client: Vim Category: Consumer Television / Consumer Television :30/:25 Single
Favela
Agency: Leo Burnett / São Paulo
Client: The Akatu Institute for Conscious Consumption Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Axe
Agency: Ogilvy & Mather Advertising / Bangkok
Client: National Park Wildlife and Plant Conservation Dept. Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Targets
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Smith & Wesson Category: Newspaper / Newspaper Over 600 Lines: Campaign
Cube
Agency: Ogilvy & Mather Advertising Singapore / Singapore
Client: The Economist Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Kills More
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Single
Chicken Fight
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Integrated Branding Campaign